This collection of e-commerce websites are custom designed as highly informative and succinctly focused product boutiques. Each of the six sites focuses on a different area of the safety market: Gates, Doors, Seats & Bars for the consumers' home or car to protect their infant or pet. Although each site in this set markets a different product line, the underlying technology used to deliver them is the same across all sites. This synergistic approach makes running multiple ecommerce sites nearly transparent and gives significant benefit with relation to scalability and the ease with which new product lines could be added. The sites generate a significant amount of traffic organically. Strong search results stem from the quality of the domain name - product set match and the SEO work done on the sites. First page, first position search results on many strong product keywords has driven over 1.4 million unique visitors to these sites in the past 12 months!