This website is an ecommerce site focused on the delivery of leading edge, industry proven guidance for learning to play the guitar. Specifically, the site provides customers with the opportunity to purchase various different DVD lessons to rapidly improve their skills. All lessons and articles are proprietary to the website. On the back-end, all systems from ordering to newsletter to customer database to affiliate functions are integrated making daily operations easy and in one place for the owner who currently spends about 20 hours per week running the website. There is one contract labor person who handles the shipping of product for about 8 hours per week. Since its inception, the site has amassed a customer database of over 6,000 and a subscribers list of 34,000. In the trailing twelve months, the site has generated traffic of over a half a million unique visitors.