The website was launched in 2005 and became an immediate success as an online flooring company. Its success continues today with numerous customer testimonials raving about the companys products and excellent customer service making it a leader in its industry. In addition to a full functioning ecommerce site with search area, this site offers other informational resources such as a page with a long list of industry related articles offering helpful information and tips to customers to assist them with their flooring projects. Its professional look and features coupled with their top quality products and great pricing has allowed them to attract traffic of over 150,000 and net profits of about $70,000 in 2008 through September. The business continues to generate higher profit margins than the industry standards.

The websites shopping cart has a special feature found nowhere else giving the site a competitive edge. It allows the customer to figure out shipping costs from three different freight companies simultaneously to choose the best service and rates all the way through the purchasing process.

Building upon its foundation, professional website, established manufacturer and shipping vendor relationships, the site can be taken into the next level of growth by increased marketing efforts such as the addition of an affiliate program, participating in eBay auctions on a larger scale and developing a relationship with shopping engines like Amazon.com & Pricegrabber.com.