The site was launched in 2007 and offers a wide variety of reproductions of officially licensed designer pieces of the mid-century modern segment. The website also generates revenues through some Google Adsense located on its blog. Recently, the owner has been diversifying the product line to also include non-branded items and building new vendor relationships with suppliers to merge into product accessories and other areas not yet served by the website. With 100% of products drop shipped, there is no inventory to manage. As such, this business can be home based and operated at any location. The owner currently spends about 3 hours per week handling customer service, orders management, marketing and SEO. The website is clean looking site with an easy to navigate design and dynamic merchandising. In addition to a full functioning ecommerce site, this site offers a keyword search as well as search by designer and product. Customers can log into their account for information pertaining to their order status or tracking and/or create wish lists. The website also has a blog, newsletter feature to promote products and other email opt ins such as designer discount requests and swatch requests. This is a great opportunity for a buyer to acquire an established quality dropship ecommerce website business with continued growth potential!

While there are other competitors in the industry, it is this company's customer service and product knowledge that puts it ahead of the rest. Its own customer survey revealed that 98% would purchase from this store again and appreciated its responsiveness over the unfriendly staff of other companies.

Building upon its foundation, this internet business can be taken into the next level of growth by increased marketing efforts. Some ideas for future growth include: continuing further expansion of the product lines, resume PPC, partner with existing business like Amazon and continuing SEO efforts.