Many sellers describe their business opportunities as having great potential and upside that should justify a higher selling price. We regularly find ourselves explaining that buyers don't pay for potential or what is referred to as 'blue sky' - unrealized financial expansion and profitability. Buyers will tend to focus on current and past results and look at the future potential as a supporting reason to make an offer based on the actual existing fundamentals. Rather than having to explain the potential growth opportunities that may be derived from the implementation of the ideas, we recommend to sellers to implement as many of these ideas as possible prior and during the sales process. This eliminates the need to "explain" what can be done to harness growth to the potential suitor, and also provides a clear signal that the seller is still evolving and growing the business under contemplation to purchase. Furthermore, it means a new owner does not have to incorporate these elements themselves after the sale while dealing with the potentially steep learning curve typical in the transition period - 3-6 months after acquisition.
Like selling a home or a car, take time to make the necessary repairs and tweaks before you sell and you will realize more money in the end. Just as you would wash, clean, paint, repair and add on nice features to make the sale more attractive for your car or home - the same applies to selling your website. Take care to do the following and potentially add the these features to your website business to make it more attractive to potential buyers:
1)Firstly, Fix and clean up any bad links, gramatical errors, etc and bugs on the site if necessary
2)Give the website a new look - update the graphics , color scheme, layout so it is more up to date with the web 2.0 community expectations
3)Add the new features such as newsletters , community forum , or blog
4) Implement an affiliate program and affiliate marketing campaign to attract strong relevant affiliate partners
5) Implement a SEO program - either in-house or hire a professional SEO company with a strong track record to assist
6) Refine and/or implement a targeted PPC (pay per click) advertising campaign to increase traffic, conversion and sales. Look at adding hundreds of keywords and phrases that are
very specific and convert well. Googles new keyword tool is excellent - https://adwords.google.com/select/KeywordToolExternal
7) Seek out new vendors and add more products and product lines that have synergy within your niche.
8) Get a toll free # - if applicable and make it readily available throughout the site.
9) Add new selling channels - partner with sites like amazon.com , shop.com , bizrate.com etc so you tap into their millions of customers in their databases.
10) Write compelling and useful articles about your niche that is unique - become an authority or an 'expert' in your niche
11) Post a "in the Press" link on the site and emphasize any and all PR the website has been given and add contact details for other journalists etc.
12) Submit press releases about your business that have a hook through online services like PR.com and PRweb.com
If sellers initiate some of these strategies they will find the selling process goes smoother because they have made their business more attractive without the need to explain what should or could be done. Let the business speak for itself and it will sell much quicker than if you have to attach a 'story' to the sale. The net effect of these implementations will likely help the trend of the business to continue growing rather than flattening out or going into decline because of seller neglect and a more robust internet business.
Be the first to rate this post
October 20. 2009 23:19
This is the best post on this topic i have ever read. Regards Pitter
Buenos Aires rentals
October 21. 2009 00:06
Wonder full writing skills you got mate. Regards niklo
Medical Alarm
October 21. 2009 20:59
When is the next post comming on this topic. Regards Myers
ways to pass a drug test
October 21. 2009 22:35
pet car seats
October 21. 2009 22:54
I loved the way you exlained things. Much better many here Regards Morga
Polywood lawn furniture
November 5. 2009 03:57
I always wanted to write in my site something like that but I guess you'r faster
fast cash loans
November 11. 2009 19:29
Thank you for your help!
personal loans
December 4. 2009 13:01
Yeah - that a pretty good work
payday loans
December 19. 2009 19:37
thanks! very helpful post!! like the template btw ;)
January 3. 2010 14:57
Your blog is perfect, and I like this article. I find the information I need. I think I can find more useful information here, thanks.
discount designer bag
January 7. 2010 22:28
As I can see there are many things that should be taken of if we can to be successful businessman, no?
Apartments Buenos Aires
January 12. 2010 08:14
Today, the designer handbags have affected not only those of the lower class fashion, but also those who are financially well in the street. This may be a consequence of the sale of beautiful designer bags is not a profitable business in discount handbags online store in bagsvendor.com. But this is not necessarily true, because these Louis Vuitton designer handbags can be purchased at a discounted price! If you try to buy and sell parts, you realize it is worth their investment for yourself. Why? Because these discount bags are durable, can last longer and are really cheap! Yes, Louis Vuitton bags can be bought at low cost and can also be purchased online from a wholesaler or supplier, such as bagsvendor.com. It is just a store that sells bags directly from manufacturers and therefore the lowest price possible. If this interests you, the bagsvendor can be identified in the google or any other online directory.
designer handbags
January 12. 2010 21:42
A good way to buy a pair of Supra shoes is searching your Supra shoes in winnersneaker.com. Initial searching in the supra shoes online store, after the selling season, can find the discount supra shoes by many supra shoes fans. Looking for an offer like this is more likely to buy a pair of this unique one, rather than a pair of worse ones. Whenever you have a pair of Supra Skytop Shoes, we must pay attention to returns policy in the winnersneaker.com. I do not want to be stuck with a pair of Supra Suprano High shoes that you are not satisfied, because they are able to return or receive a refund for you. It is your hard earned money, you should do some research before you spend. Supra shoes also have a wide range of sizes in different styles and colors. Supra Suprano Low shoes and Supra Low shoes were designed and remarkably interesting tone and texture with many shoes collector. Most departures are in shades of gray, white, red and black. Even if you can find the red and green supra shoes to everyone. Supra Skytop shoes checkered shoe design is a complete form of positive attention with a combination of red, white and black colors. The sneaker and the shoe are full range with a wide variety of styles to choose from. The winter shoes with a full collection of jackets and Knitwear Designs are apparently in perfect sync with the images in winnersneaker.com. When it comes to the winter collection can not simply ignore the final assembly and original supra shoes online store. The most common supra shoes are colored black, blue and gray are well adapted to the demand for all generations. Find more supra shoes in winnersneaker.com.
January 13. 2010 08:29
supra shoes
January 13. 2010 21:45
Discount Chanel Bags on big sale, this may be a big news in the Internet. But you will find that it is in discount price, wont you? Yes, this is my answer. All of us like discount chanel bags, including you. Even if a woman goes to purchase a very nice bag, even when they have to travel to many online stores(bagsvendor.com is just one of them) to find the ideal starting point for your needs with your personal clothing. Chanel bags have always believed that the stock market may not be the prettiest for many ladies. There must be another market in the online discount designer handbags store. Just take a look at the designer bag-Chanel Handbags online store available, just designer handbags on sale. Style by adopting the technique is made and, importantly, the prestige that come together for almost everyone is certainly wonderfully unique. Discount chanel bags is a opinion in our outlet and our onlie store. But in the meantime, these bags are extremely expensive. If youre an average American like me, you think at least three times before making purchases. Finding discount chanel bags in bagsvendor.com is a normal fashion bags purchase in many womens lives.
discount chanel bags
January 19. 2010 09:36
Whenever an individual or a business decides that success has been attained, progress stops.
online personal loans
January 21. 2010 16:39
Do you make money out of this blog? just curious
online payday loans
February 15. 2010 10:54
The world of achievement has always belonged to the optimist.
pay day loans
February 24. 2010 08:43
Howdy, i read your blog occasionally and i own a similar one and i was just wondering if you get a lot of spam comments? If so how do you prevent it, any plugin or anything you can advise? I get so much lately it's driving me mad so any assistance is very much appreciated.
Pop Up Stands
February 25. 2010 19:53
Gucci bags are one of the most popular designer handbags in the bags fashion world. How to find the disocunt gucci bags, and where to purchase the discount gucci designer handbags? This is a big question for many women in the discount coupon world. Gucci clutches are actually part of the wardrobe of every man and woman wise in this new generation of the fashion bags center. This point will be fully useful for those gucci fans seeking the best discount deals on these online bags stores. Most of these types of women not only to eliminate this important accessory to match their growth of buying fees. Many of these women loving gucci handbags certainly have a sense of pride and mark the bags of the possibility for several reasons to purchase designer handbags in bagsvendor.com. Looking for discount coupon on bagsvendor.com gucci bags buying and not a big problem for anyone to cope in this modern society. There are several ways in which women can intelligently without a doubt the best deal in this discount deisnger bags online store are so attractive for them to show your favorite wardrobe. But the designer handbags on sale stores are offering many cheap bags, you can go to bagsvendor.com to find them more.
February 27. 2010 16:24
I was thinking of using BlogEngine but then I saw that most of the sites I looked either had comments full of spam or they had simply closed the comments altogether. I hope that you have been able to combat the spam because at the moment it is something that is making me stay away from BE.
designer bags
March 2. 2010 06:09
You have a point. Very insightful. A nice different perspective
discount bags
March 4. 2010 07:26
I was looking for crucial information on this subject. The information was important as I am about to launch my own portal. Thanks for providing a missing link in my business.
Pay Per Call Marketing
March 6. 2010 06:58
I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well. In fact your creative writing abilities has inspired me to start my own BlogEngine blog now. Really the blogging is spreading its wings rapidly. Your write up is a fine example of it.
boards
March 7. 2010 15:21
Hey, guy, your blog is nice. It can bring me many useful information.
discount designer handbag
March 7. 2010 19:02
Hello,I love reading through your blog, I wanted to leave a little comment to support you and wish you a good continuation. Wishing you the best of luck for all your blogging efforts.
Harry Hilders
March 8. 2010 23:22
I really appreciate this wonderful post that you have provided for us. I assure this would be beneficial for most of the people.
March 9. 2010 13:06
While this subject can be very touchy for most people, my opinion is that there has to be a middle or common ground that we all can find. I do appreciate that youve added relevant and intelligent commentary here though. Thank you!
March 10. 2010 07:12
Thank you for another great article. Where else could anyone get that kind of information in such a perfect way of writing? I have a presentation next week, and I am on the look for such information.
hgh facts
March 10. 2010 07:13
This is my first time i visit here. I found so many interesting stuff in your blog especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the enjoyment here! keep up the good work.
hgh for sale
March 10. 2010 12:55
adwords optimization
March 10. 2010 23:28
shoes wholesale china
March 11. 2010 02:26
March 11. 2010 07:05
paul sneakers
March 11. 2010 22:53
I really appreciate the kind of topics you post here. Thanks for sharing us a great information that is actually helpful. Good day!
ucvhost
March 12. 2010 00:36
worldwide wholesale shoes
March 12. 2010 08:46
This is such a great resource that you are providing and you give it away for free. I love seeing websites that understand the value of providing a quality resource for free. It is the old what goes around comes around routine. Did you acquired lots of links and I see lots of trackbacks??
T1 Connection
March 12. 2010 13:12
I was very pleased to find this site.I wanted to thank you for this great read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you post.
wholesale shoes
March 14. 2010 07:06
There are certainly a lot of details like that to take into consideration. That is a great point to bring up. I offer the thoughts above as general inspiration but clearly there are questions like the one you bring up where the most important thing will be working in honest good faith. I don?t know if best practices have emerged around things like that, but I am sure that your job is clearly identified as a fair game.
March 14. 2010 19:41
Thanks for your article.
basketball sneakers
March 14. 2010 21:10
Nice content, I trust this is a nice blog. Wish to see fresh content next time.
discount bags sale
March 14. 2010 21:22
Funny, I actually had this on my mind a few days ago and now I come across your blog.
designer bags sale
March 14. 2010 21:50
air yeezy
March 14. 2010 23:23
What a great info, thank you for sharing. this will help me so much in my learning.
air max 87
March 16. 2010 22:45
Hrmm that was weird, my comment got eaten. Anyway I wanted to say that it's nice to know that someone else also mentioned this as I had trouble finding the same info elsewhere. This was the first place that told me the answer. Thanks.
earn cash
March 17. 2010 02:01
I wanted to thank you for this great read!! I definitely enjoying every little bit of it I have you bookmarked to check out new stuff you post
jewelry making
March 17. 2010 16:28
Substantially, the article is in reality the sweetest on this precious topic. I harmonise with your conclusions and will thirstily look forward to your upcoming updates. Saying thanks will not just be sufficient, for the phenomenal clarity in your writing. I will directly grab your rss feed to stay abreast of any updates. Pleasant work and much success in your business efforts!
air jordan sale
March 18. 2010 15:13
This is just the information I am finding everywhere. Thanks for your blog, I just subscribe your blog. This is a nice blog.
designer handbags sale
March 18. 2010 15:53
Yeah, you are right, I agree with you.
nike shox shoes
March 19. 2010 06:59
Admiring the time and effort you put into your blog and detailed information you offer! I will bookmark your blog and have my children check up here often. Thumbs up!
paragraph
March 28. 2010 00:01
People create their own success by learning what they need to learn and then by practicing it until they become proficient at it.
April 6. 2010 07:00
This is awesome man... Thanx!
pleated conservatory blinds
April 7. 2010 08:00
What is a jelly roll pan? Jelly roll pan is similar to a cookie sheet. It is a baking sheet with one-inch-deep sides for making a thin sponge cake. Besides for making a jelly roll, it can be used for various purpose of cooking, from roasting vegetables to broiling meats and is not limited for making a dessert only.
stainless steel jelly roll pan
April 9. 2010 05:32
Mostly, the most important aspect for looking into double glazing over a single one is a need for new construction is to conform to modern energy standards.
double glazing
April 9. 2010 07:07
April 15. 2010 09:03
I'm so glad to have found your web page. My pal mentioned it to me before, yet never got around to checking it out until now. I must express, I'm floored. I really enjoyed reading through your posts and will absolutely be back to get more.
how to write and essay
April 27. 2010 20:35
I\'m happy I found this blog, I couldnt discover any info on this subject matter prior to. I also run a site and if you want to ever serious in a little bit of guest writing for me if possible feel free to let me know, i\'m always look for people to check out my site. Please stop by and leave a comment sometime!
Rapidshare
May 26. 2010 16:26
louis bags
May 26. 2010 23:09
Do you understand that it is high time to receive the loan, which would make your dreams come true.
May 28. 2010 19:28
Do you think that synthetic supplements produce results as well as organic ones?
search mp3 zing
June 3. 2010 06:40
Thanks for this read mate. Well, this is my first visit to your blog! But I admire the precious time and effort you put into it, especially into interesting articles you share here!
Cheap Pizza Deals
June 4. 2010 10:32
Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world.
no fax loans
June 6. 2010 09:29
First of all thanks a lot for the informative and useful information. I have just been searching for some information on how to prepare my website business for sale and accidentally I have noticed this your entry. Well, this website is really great and full of various and attractive information about everything. Thanks a lot one more time for the great and informative article and keep up publishing these great posts in the future too.
web application development
June 7. 2010 07:21
hey buddy, just finished reading your article it was actually a really enjoyable read, although its kinda late here in Australia, anyway good stuff and wish you all the best in the future!
Iphone HD Australia
June 8. 2010 17:03
hi!! hope your well, anyway i really enjoy reading this blog, you have some really good content. you deserve all these great comments your getting, so keep up the fantastic work!
iphone 4 price
June 9. 2010 07:49
I would like to thank you a lot for a useful stuff and besides, want to share with you the poly ringtones from the professional mobile ringtones services.
buy ringtones
June 11. 2010 06:29
Thanks for such a post i really appreciate you. Keep up the good work and would like to hear more from you..
teeth whitening
June 13. 2010 19:52
If you buy essays and purchase custom essay about this good topic, that would be possible to have good quality.
buy essays
June 16. 2010 01:42
I would like to thank you for the efforts you have made in writing this post. I am hoping the same best work from you in the future as well. In fact your creative writing abilities has inspired me to start my own BlogEngine blog now.
Svitlana.Net.Ua
June 18. 2010 20:36
I would like to thank you for the efforts you have made in writing this post. I am hoping the same best work from you in the future as well. In fact your creative writing abilities has inspired me to start my own BlogEngine blog now. http://svitlana.net.ua/staff/category/3/ гувернантка, http://svitlana.net.ua/staff/category/5/ повар, http://svitlana.net.ua/staff/category/6/ садовник, http://svitlana.net.ua/staff/category/10/ репетитор, http://svitlana.net.ua/staff/category/4 домработница, http://svitlana.net.ua/staff/category/8/ семейная пара, http://svitlana.net.ua/pages/2/ работа няней.
няня
June 23. 2010 22:50
Wow! thanks! i always wanted to write in my site something like that. Can i take part of your post to my blog?
how to get pregnant
June 24. 2010 07:32
You got numerous positive points there. I made a search on the issue and found nearly all peoples will agree with your blog.
e-pokeronline.ru
June 29. 2010 17:58
http://www.topchanelbag.com http://www.topguccibags.com http://www.greathermes.com http://www.greatlouisvuitton.com http://www.topdesignerhandbag.com
hermes handbags
July 2. 2010 22:58
"Patience is a virtue"
Student Debt Consolidation
July 2. 2010 23:25
You did the a great work writing and revealing the hidden beneficial features of BlogEngine.Net, that I found it was popularly used by bloggers nowadays. I think BE has emerged to be one of the best blogging platform right now. I wish you good luck with your blogging experiences.
discount prada handbags
July 3. 2010 09:39
Такие чувства не передать словами, когда ты находишься в предвкушении отдыха, тебя не волнует больше ничего на свете и ни каких проблем или мыслей, даже проститутки Сочи тебя не интересуют, как раньше. Ты полностью сосредоточен только на том, что бы провести свой отдых более качественно и отдохнуть, прежде всего, морально, что бы сбросить весь груз проблем, которые на тебя навалились.
Сексуальные проститутки
July 3. 2010 10:34
I like your blog so much that I feel I have to wish you. Happy New Year in advance. Have a nice and prosperous year ahead
Магазин сантехники
July 4. 2010 23:03
Well , the view of the passage is totally correct ,your details is really reasonable and you guy give us valuable informative post, I totally agree the standpoint of upstairs. I often surfing on this forum when I m free and I find there are so much good information we can learn in this forum! <a href="http://www.cheap-boots-shop.us " >discount uggs</a>
discount uggs
July 4. 2010 23:49
This is an easy step-by-step guide to nail a website business. Beautiful.
Noosa Accommodation
July 6. 2010 07:51
Московские проститутки
July 10. 2010 08:00
Новинки сантехники
July 11. 2010 07:39
You gave nice ideas here. I done a research on the issue and learnt most peoples will agree with your blog. Certainly, these practices are unfair; but they say that most of their rules are only to apply to people who overdraw.
Проститутки
July 12. 2010 21:26
oem usb
July 12. 2010 21:27
wholesale usb
promotional usb
custom usb
July 14. 2010 00:04
more of Great post buddy, was a good read, anyway looking forward to from you.
Website Ratings
July 15. 2010 23:06
I really like this type of Shoes too, can you help me look at which ugg boots http://www.boots-outlet.us ugg gissella boots http://www.uggs-outlet-store.com/ugg-gissella-boots.html" rel="nofollow">www.uggs-outlet-store.com/ugg-gissella-boots.html ugg elsey boots http://www.uggs-outlet-store.com/ugg-elsey-boots.html" rel="nofollow">www.uggs-outlet-store.com/ugg-elsey-boots.html nike dunk http://www.discount-nike-dunk-shoes.com ugg classic tall stripe cable knit boots http://www.uggs-outlet-store.com/ugg-classic-tall-stripe-cable-knit-boots.html" rel="nofollow">www.uggs-outlet-store.com/...cable-knit-boots.html ugg boots outlet http://www.uggs-outlet-store.com winter boots www.bootsforcheap.us" rel="nofollow">http://www.bootsforcheap.us coach boots www.discount-coach-outlet.com/coach-boots.html coach leather www.discount-coach-outlet.com/coach-leather.html Nike Dunk mid http://www.discount-nike-dunk-shoes.com/Nike-Dunk-mid.html ugg boots www.bootsforcheap.us
ugg boots
July 24. 2010 23:38
Out of intense complexities, intense simplicities emerge.
cash loans
August 7. 2010 00:57
Subsequently, after spending many hours on the internet at last We\'ve uncovered an individual that definitely does know what they are discussing many thanks a great deal wonderful post.
банки Украины
August 10. 2010 07:52
Quality is what sets GROHE apart. The consistently high standard of our products in every category and price range has cemented our reputation as the best value, premium brand within the sanitary industry. At GROHE we believe quality is defined by the highest levels of craftsmanship, outstanding durability, high levels of functionality, long-lasting design and convenience of use.
Смесители Grohe
August 10. 2010 17:07
Very worthwhile posting. Your current site is speedily growing to be one of my top features.
spike heels
August 18. 2010 17:23
Mahlzeit
Jarrod Raike
August 18. 2010 21:33
Took me awhile to read all the comments, but I really enjoyed the article. It proved to be very useful to me and I am sure to all the commenters here! It's always nice when you can not only be informed, but also engaged! I'm sure you had fun writing this article.
cable cutter
August 18. 2010 21:47
Thanks for share. Great post. You\'re the best.
бонусы букмекеров
August 23. 2010 00:05
I really understand the kind of topics you station at this time. Gratitude used for sharing us a prodigious in a row with the aim of is in point of fact of use. Virtuous sunlight hours! <a href="http://ps3hacks.com.au">PS3 Hacks</a>
websitemart
August 24. 2010 07:20
Are you ready to buy your website business? If you not ready then read this post. This is helpfull for you. get Griffen Elan Passport <a href="www.l2aonline.com/.../...Pad.html">Griffen Elan Passport</a>
Griffen Elan Passport
August 24. 2010 07:27
I must thanks for this important idea. I think your post is very important for website business. I have a link for Shopping Website Reviews <a href="visualcandies.net/shopping">Shopping Website Reviews</a>
Shopping Website Reviews
August 24. 2010 07:29
I'm pleased to convert your blog. Your blog & blog site theme is insignificant. Thank you. If you discover polite wordpress theme click here <a href="www.downloadwordpresstheme.com">download wordpress theme</a>
download wordpress theme
August 24. 2010 22:18
Very informative blog on nutrition and weight loss. I think many could benefit from reading your blog therefore I am subscribing to it and telling all my friends.
stiletto high heels
August 25. 2010 04:59
Suprano Low shoes and Supra Low shoes were designed and remarkably worthy of note tone and feel with many shoes antenna. A large amount departures are all the rage shades of colorless, fair, red and black. Even if you can become aware of the red and simple supra shoes to each person. Supra Skytop shoes plaid shoe design is a complete form of up attention with a combination of red, fair and black insignia. The sneaker and the shoe are detailed range with a broad variety of styles to opt from. The winter shoes with a detailed collection of jackets and woolens Designs are apparently all the rage put the finishing touches to sync with the images all the rage winnersneaker.Com. As soon as it comes to the winter collection can not simply ignore the final congress and imaginative supra shoes online stockpile. The a large amount conventional supra shoes are dyed black, blue and colorless are well adapted to the demand on behalf of all generations. Become aware of other supra shoes all the rage winnersneaker.Com. <a href="http://ps3mod.com.au">PS3 Mod</a>
September 1. 2010 10:55
Do you prepared to buy your website? Then see this blog instruction and go right away. I think this is helpful article. <a href="http://samsunggalaxyreview.com.au">Samsung Galaxy Review</a>
Samsung Galaxy Review
September 4. 2010 04:00
Brilliant! Lets say that you're an expert at your discipline! I am launching a website soon, and your info will likely be very helpful for me.. Thanks for all of your help
Buzzy Bounce
September 6. 2010 02:59
The opinions expressed herein are meant to provide information based on the personal experience of each broker posting to this blog.